Event Overview

Everyone in your health system: patient and physicians, orderlies and administrators, interacts with social media in their personal lives. As more patients turn to social media networks as tools of information and support (and sometimes complaints), it is important to the success of your organization and health of patient community to effectively implement social media policies within your enterprise. Today’s event will explore tools and best practices utilized by health systems that have embraced social media and are meeting, and healing, their patients online.


Program:

Time Session
11AM-11:30AM CT Social Technologies and the Care Continuum
  Abstract: This session explores how a social strategy can engage consumers and patients and contribute to a patient’s longitudinal health record, as well as, enhance the patient experience.  Innovative applications and trends will be highlighted across the care continuum. It will explore exceptional uses of social technologies to address clinical and operational challenges, improve outcomes and reduce costs.

Learning Objectives:
  • Assess the legitimate and innovative uses of social media and technologies
  • Explore opportunities to apply social networking technologies to care coordination processes for improved patient and family engagement that contribute to improved outcomes and experiences
  • Discuss the value of social tools to population health

Speaker:  
Christina Thielst
Editor of a HIMSS social media in healthcare book;
HealHealth Administration Consultant
11:45AM-12:15PM CT What's Trending in Social Channels
  Abstract: Review of several social media channels, including Twitter, LinkedIn, Pinterest, Facebook, Foursquare, Wikipedia and more.  Advice and recommendations for leveraging the branded channels and managing risks will be shared.

Learning Objectives:
  • Illustrate the latest trends and offerings from the branded social channels
  • Identify ways to leverage a variety of channels to reach a broader audience
  • Recognize the importance of engaging content to any social strategy

Speaker:
Jon Mertz
HIMSS Social Media Task Force Member;
Vice President of Marketing, Corepoint Health;
Editor, HL7Standards.com
12:30PM-1PM CT MedStream: An Open Source Social Media Sentiment Analysis Application for Healthcare
  Abstract: This session tracks the collaboration between the UC Irvine Health Clinical Informatics Team and the UC Irvine Informatics 191 students to build a healthcare centric social media dashboard with analytics capabilities. Topics discussed will include collaborating with computer scientists and students as well as developing the application. Initial findings will be covered including patients and families tweeting from the bedside. MedStream will be made available to the public as free open source application in the Spring of 2014. 

Learning Objectives:
  • Describe sentiment analysis as it pertains to social media and healthcare
  • State use cases for social media sentiment analysis within your organization
  • List available public sites to explore sentiment analysis 

Speaker: Moderator:
Charles Boicey, MS, RN-BC, CPHIMS 
Informatics Solutions Architect 
UC Irvine Health, Information Services
Valerie Knoke-Griffen

Christina Thielst

Editor of a HIMSS social media in healthcare book;
HealHealth Administration Consultant

Christina Thielst, FACHE is a health administrator and consultant.  She advises healthcare organizations on strategies to engage consumers across the continuum of care and apply emerging technologies to positively transform experiences – from the patient’s perspective. Christina has blogged since 2005 and is a thought leader in the continually evolving field of health IT.   Her book, Social Media in Healthcare: Connect Communicate Collaborate is now in its second edition and a new book of social media innovation case studies is scheduled for publication in early 2014.  Christina received a Masters of Health Administration from Tulane University, School of Public Health and Tropical Medicine and is a member of the American College of Healthcare Executives, Health Care Executives of Southern California, Health Information Management Systems Society (HIMSS), American Telemedicine Association and The Beryl Institute.

Jon Mertz

HIMSS Social Media Task Force Member;
Vice President of Marketing, Corepoint Health;
Editor, HL7Standards.com

Jon serves on the HIMSS Social Media Task Force and has presented on healthcare social media at Texas HIMSS regional and the DFW HIMSS chapter events. He is an active blogger on healthcare topics for HL7Standards.com and Texas Enterprise. Jon has extensive experience in the technology industry through his work at BMC Software, IBM, and Deloitte. He previously worked in Washington, D.C., in various political appointee positions.

Charles Boicey, MS, RN-BC, CPHIMS

Informatics Solutions Architect 
UC Irvine Health, Information Services

Charles Boicey is the Informatics Solutions Architect for the University of California, Irvine. At UCI Charles is responsible for the development and implementation of the enterprise data warehouse, health information exchange, home health integration and UC Irvine Health’s “Big Data” initiative. Charles has 20 years of experience in the healthcare field. Scope of expertise encompasses trauma critical care nursing, ensuring the use of standardized data elements in clinical systems to meet clinical and research data warehouse requirements. Charles is the Chair of the SoCal HIMSS Clinical Informatics Committee and Vice President of the American Nursing Informatics Association.

Available on Demand

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